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Oakland
Maine

Downtown Revitalization
Implementation Plan

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Downtown Revitalization Menu

Executive Summary
A. Key Findings
B. Recommended Plan
1. Marketing
2. Management
3. Streetscape
4. Municipal Parking
5. Gateways
6. Town Common and Walking Park
7. Facade Improvements
8. Funding Sources
9. Implementation Plan

Newsletters
September 01

If you would like to ask questions or discuss this plan or any other items concerning Oakland, please stop by our community forum by clicking here.

 

The following action items are required in order to successfully implement the recommended downtown design and business improvements.

  • First, work to secure funding for infrastructure and roadway improvements. As noted previously, this plan should be a helpful tool in seeking State and Federal funding, particularly for the "bigger" and longer term projects.

    Also, begin negotiations or a dialogue to gain control of the desired property(ies) for the proposed municipal parking, Town Common and walking park.

  • Second, organization and day to day management are critical in to keep the plan moving forward from both a quantitative perspective, such as completing project(s) and from a qualitative perspective, such as keeping the interest and commitment levels high and initiating downtown events.

    As such, establishing a day to day management entity, such as the Recreation Department, and forming a marketing cooperative among property owners are recommended actions, as is formulating a marketing strategy.

  • Third, the Town should consider establishing a challenge grant funds, perhaps $50,000, utilizing a portion of its general fund and possible CDBG allocations. This challenge grant will be instrumental to assist local property owners and businesses in realizing their redevelopment, facade and other property improvement desires.

    Assuming that some matching funds (such as the challenge grant) can be secured, start work on a small project or two (likely to be individual properties) to communicate the commitment from the Town and the residents to achieving a "new" downtown commercial district.

  • Fourth, begin marketing the "downtown" as streetscape and other improvements are beginning to be realized.

  • Fifth, plan and coordinate any infrastructure and streetscape enhancement to coincide with development of the desired park, if possible. This could include the need for further engineering, traffic and DPW studies.

These action items are summarized in the following table.

 

Oakland, Maine - Downtown Revitalization Action Plan

Priority/Term Recommended Actions/
Comments
Lead Responsibility/
Participation
Time Frame Estimated Funding Required

Immediate

Apply for CDBG and Maine DOT funding

Town Manager and KVCOG

Start with 2001 application and seek funding in following years for subsequent segments.

Segment 1 Streetscape - $358,650

Municipal Parking - $359,400

Segment 2 Streetscape - $266,530

Southern Gateway - $42,600

Segment 3 Streetscape - $133,245

Segment 4 Streetscape - $71,890

Northern Gateway - $12,400

Short and Ongoing

Roadway, parking, and sidewalk improvements

Town, Maine DOT

Work to begin 2001 and continue for 4-5 years.

Refer to above for costs and sequencing

Short

Create management entity for marketing and day to day

Town, Downtown Business Association (DBA)

Autumn/Winter 2001, as Segment 1 underway.

Some administrative costs to Town, possible addition to Parks & Recreation Dept.

Medium

Establish challenge grants

Town Council and Town Meeting

As Segment 1 streetscape nears completion, tie in with Municipal parking.

Initial year at $50,000

Medium

Develop marketing strategy, & marketing cooperative

Town, Property owners and DBA

As Municipal parking is developed

 

Ongoing

Market the downtown

Town, KVCOG and DBA

Ongoing, start events in 2001

 

Long

Develop a Town Common and Walking Park

Town, affected property owner(s)

Prior development on streetscape and municipal parking should consider this as future element.

Town Common - $75,200 (also, a Walking Park, costs not included in this estimate)

 

 

 

 


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