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Oakland
Maine

Downtown Revitalization
Marketing

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Downtown Revitalization Menu

Executive Summary
A. Key Findings
B. Recommended Plan
1. Marketing
2. Management
3. Streetscape
4. Municipal Parking
5. Gateways
6. Town Common and Walking Park
7. Facade Improvements
8. Funding Sources
9. Implementation Plan

Newsletters
September 01

If you would like to ask questions or discuss this plan or any other items concerning Oakland, please stop by our community forum by clicking here.

 

A marketing strategy for the Town of Oakland takes on two primary components. The first is the marketing of this plan in an effort to secure grants and funding for its implementation. The second is the marketing of the Town's retail and commercial potential.

This document may in part serve as a marketing tool for the Town of Oakland in seeking certain grants and other funding to realize many of the streetscape and other public improvements which have been recommended. These improvements reflect an assessment of the market and economic factors which influence Oakland and are responsive to the desires and wishes of local businesses, property owners, residents and Town officials as developed through a public input process. This document may also serve as a marketing tool, by quantifying socioeconomic conditions and sales/market potential, in efforts to target select business types and new tenants/owners to downtown Oakland.

Given the high seasonal population in the Oakland market area, and the pending expansion of the daily workforce,(5) consideration should be given to better attracting these consumer segments, as well as the local residents, into the downtown on a more frequent basis. One suggestion, which typically has a low cost and a potentially high return, is for the Town to assist in developing a weekly Farmer's Market. A farmer's market is "probably the most successful tool for the strengthening or regenerating of downtowns of any size, from the smallest Main Street to the most rubble-strewn inner-city commercial center.....they encourage and support a local economy, giving birth to new local businesses and keeping consumer dollars circulating local."(6) Additional ideas for stimulating downtown consumer traffic and activity include offering recreational and cultural activities such as an evening concert series.


5. As the Oakland FirstPark project becomes fully developed an estimated 2,500 additional employees will commute into the Oakland market area.

6. Cities Back from the Edge : New Life for the Downtown, Roberta Brandes Gratz and Norman Mintz, John Wiley & Sons, 1998.

 

 


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